Edelman Change and Employee Engagement
The organizational communications consulting practice of Edelman

Monday, November 7, 2011

"Tellers and Makers"

There is an easy formula to determine if your organization is slipping away from being competitive.

Add up the number of people and requests concerning "telling" the business what you are doing and how you are performing, what you should spend and how many things need to be done.

Then divide by the time you have to actually "make" something happen - a sale, a new product, a new relationship, a better system, a new solution.

When the "tellers" outweigh the "makers" the company is on the path to destruction.

Go back and follow the titans who stumbled or failed over the last three decades - you know the names - and use the formula above.

You'll discover that "tell" got to be more important than "make."

What do you think?

Gary

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