Adjustments

While watching football this weekend, it struck me how important it is for coaches and teams to continually make adjustments to their planning and execution during the game.

They all start out with a game plan but as soon as the first play is over, both teams need to respond to each other and re-adjust their approach.

It’s no different in business or public relations. Plans are important to focus thinking, organize resources, and assign responsibility.

Plans are necessary but planning is critical. Consistent, continual planning allows for the necessary adjustments to be made throughout the execution phase and is where learning happens.

Adjustments in our world include determining if impact is being accomplished, behavior is changing, momentum is being built, or sales are increasing, to name a few.

Organizations that make the proper adjustments given actual conditions have a greater chance at success.

The key is having the mindset and discipline to comprehend, act, and react after the plan is completed.

What do you think?

Gary