Edelman Change and Employee Engagement
The organizational communications consulting practice of Edelman

Thursday, September 8, 2011

What’s Happening?

Here’s a quick and easy test:

Walk around your organization and select 6 – 10 people – each from a different function and a different position – and ask them one question: “What’s Going on Here?”

Allow them to share their opinions and perceptions of the business without any prompts or details. Then Listen.

Capture their input and discern what you heard:

- Is there a consistent theme or subject?
- Do they share a working knowledge of the business strategy or priorities?
- Do they repeat recent leadership messages?
- Are they comprehending current market conditions?
- Is there coherence around current decisions (meaning they understand the decision-making process)?
- Do they have a worldview?

Then share your analysis up the leadership chain.

The feedback can drive changes in both management and communications efforts helping you focus on what’s important to the workforce.

Is this a scientific poll? Of course not.

Can it be illuminating? Absolutely!

What do you think?

Gary

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