It's still rather interesting although somewhat depressing to hear how we as communicators still talk about and celebrate tactics not behavior.
We know how to construct the box and fill it with stuff, but then fall short in translating it to belief and behavior.
Meaning the box sits idly in a corner (figuratively) with our measures stopping just short of actually determing whether the box gets opened and used.
So here we are.
Time to rethink the box and recalibrate the purpose or outcome.
Maybe it's time to throw the box away!
What do you think?
Gary
Wednesday, September 14, 2011
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Speaking as a close observer of communicators (writers, PR professionals, etc.), the one thing they constantly miss is the emotional "why." They tell me in numbers and mechanics why I should care, but fail to take the message from the head to the heart. So, keep the box, but help me understand why I feel the need to open it.
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