Deaf, Dumb and Blind

A colleague of mine who heads communications at a consumer products company shared this with me during a recent conversation: "have you ever thought about how much we as communicators jump into or are pushed into situations without making sure we receive or gather the proper briefing, background or reality check?"

The point: we don't do our own due diligence to determine the real facts of the situation instead plowing head long into the assignment exerting sweat as opposed to smart thinking.

Every situation we are involved with should first automatically generate a series of probing questions to discern the impetus behind the need, the efficacy of the approach and the ultimate value of the effort.

Lacking such knowledge and forgoing such discipline truly leaves us deaf, dumb and blind!

What do you think?

Gary