How often does your company announce a "new" strategy with a Web site, mugs, mousepads and a catchy slogan plastered on wall-sized banners?
In our opinion, far too often, given that employees increasingly expect to have a voice in company decisions. This requires a level of engagement and information that is different than that of a marketing campaign. Yet when companies treat a strategy rollout as an exercise in selling, the result is an underwhelmed workforce and a less-than-successful implementation.
We explore this subject in our latest Memo to Management publication: Why Customer Marketing Techniques Don't Work for Employees. Click here for the full read.
Posted by Gary Grates
Thursday, June 25, 2009
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